Having been around the fashion industry for years, I have monitored the changes in the fashion scenario from very close. With plenty of experience in building a robust branding and marketing strategy, I have worked with various brands in different parts of the world to give them a cutting edge strategy that makes them fashionably unique from their competitors.
But branding is not just about launching your own business, as a matter of fact, it is more than just that. In this blog, I will be taking you across multiple marketing channels involved in planning, decision making, and then launching your brand in a specific market.
This blog will also focus on all the talking points that a brand goes through once it is available for the general audience, alongside all the marketing endeavors like promotional strategy, branding, lead generation, and revenue, etc.
So if you are ready to find out all the hacks involved in launching your brand, let us begin.
How can you launch your brand? Is it easy?
Even though launching a product is easy, but its maintenance requires patience, skills, and time. Let us take into consideration that you are planning to launch your brand on custom caps and hats. From scratch, the process is difficult, but if your business strategy is on point, you will be earning profits in no time.
Some of the business enthusiasts who believe that a good brand revolves around quality products earn a large fortune in the market. It goes without saying that for these business enthusiasts, quality matters over quantity which is why some of the brands that I have worked with are not profound in the market, yet continue to dominate the fashion world.
With that being said, to launch your brand, you need to create a business plan. Analyze the market you are planning to step in. Is the market diverse? What is your preferred audience? Are there any competitors? If yes then what type of trends are they introducing? Be watchful and prepare your business plan accordingly.
When you have created a solid business strategy, it is time to bring your products in the real world. Let us quickly discuss the aspects of launch your brand and how efficient they can be to bring value to your business.
Choosing the right brand name that resonates with your products
For a headwear brand, choosing the right brand name to launch your brand helps you elevate your business further and creates a lasting impression among the customers. Choosing the most appropriate brand name is not easy, but I believe that you should always keep aside your personal choices and choose a name that resonates with your products, your audience, and your target market.
When choosing the right name for your business, think of how your audience will think of your product if the name is not right. Ask yourself some questions before finalizing the name for your business. And finally, once you have decided the name for your brand, make sure that it is unique and does not violate any trademark or copyright both nationally and internationally.
Also ensure that before finalization, make sure that you check your brand name with the chamber of commerce so that you can register it easily without any inconvenience. That way, no other brand or business would be able to copy your name, and it will remain unique for years to come.
Let us take an example of Nike, the most renowned manufacturer of sports apparel in the world. In Greek history, Nike is the Goddess of victory, which is one of the reasons why the brand’s wing swoosh represents speed, agility, and movement.
Is your brand worthy of bringing value to your audience?
With the right business idea comes a bundle of opportunities to create a substantial presence in the market. However, before making your brand visible after launch your brand for the customers, you need to find out if your product or service is bringing value to your business.
Think of it like this. Hats and caps have no gender, and people from all walks of life wear them to protect themselves. You need to have a clear concept about your product and ensure that it is worthy of creating a trust for your audience. There are many times when businesses lack the right value proposition, which is why they are unable to tap into the market.
When launch your brand, think of your product as a whole. What type of fabric are you willing to use? Is it right for your designated audience? What is the price point of your average hat? Would your audience easily buy from you or not?
If you have an answer to these things, your business can flourish without any difficulty, and you will be able to generate profits easily.
You have the power to create a strong identity for your business
I won’t be talking about this aspect in detail, but every businessman in this world understands that it is pivotal to create a strong brand identity for your business. That way, and only that way, you will be able to resonate with your audience.
So the question is, how do you develop an identity that your customers will remember? The answer is simple – with your logo. Your logo must match with your business because it is an object that your customers will remember and relate to you.
The power of the logo is far greater than any other marketing aspect. For instance, the McDonald’s legendary “M” logo has created enough visibility in the market, and every person in the world knows that it belongs to McDonald’s.
Similarly, the logos of Burger King, Wendy’s, Taco Bell, and Subway, all have unique logos that highlight their business proposition to the customers around the world. When you are starting an embroidered caps and hats business, the first thing that should come into your mind is your identity and why are you launching it for the customers.
When designing a logo for your headwear business, don’t forget about this journey as its overall appearance will determine your audience, ultimately adding up to your business sales and revenue.
Create a unique website for your headwear business
Once you have developed a strong corporate identity for your business through your logo, the time has arrived to build an interactive website for your business. With each passing day, I come across multiple business websites that have such poor designs leaving me bewildered.
When creating a business website, make sure to add all the relevant information regarding your business and your products. Remember, the key is to add such information that your prospects can easily understand and choose your products over competitors.
So to keep things interesting, the design of your website should be eye-catching, followed by product listings, and engaging content. What you show on your website depends on your business objectives, but you can play around with theme and designs, etc.
To maintain a static website, consider the following options.
- As mentioned above, your business website should always match with the theme and layout of launch your brand. Your website should be personalized and should not be designed from online hosting sites like Wix.
- The best practice is to use photos of your own products from the start; but if you are unable to get pictures of your products, the best alternative is to use high-quality stock-free images that are available on the internet. Do not go for free images, and instead buy royalty images as they are restricted due to their prices.
- Also, let your designer know not to include images through Google search since most of the pictures are subject to copyright infringement that may end up in a lawsuit or a fine from the uploader.
- Access to Content Management System (CMS) where you can edit and make changes to your website. If you are planning to include new things, post relevant content for SEO-rankings, you can do that from here as it will be very efficient for your business in the long run.
What is your social media strategy?
In modern times, if your business is not present on social media, you are missing out on a lot of things. These days, there is a high chance that you will get more customers online than the customers visiting your store.
So to keep things interesting, find out what social media sites are your customers using. If your audience is using Instagram, try creating interactive strategies related to Instagram and connect with your audience on a broader scale. Similarly, if they are using Facebook, you can incorporate marketing strategies of your business associated with Facebook.
According to market research, Instagram marketing has created a lot of opportunities for businesses around the world and is more potent than any other social media platforms.
With that being said, these are all the strategies you can use to create a trustworthy business. If you are not sure about anything else, you can always reach out to me for help and tips.