User-Generated Content (UGC) is the new talk of the market, and many brands have already started utilizing UGC for their brand growth.
UGC refers to any content created and posted by the users of a brand in its favour without any kind of monetary transaction involved. It can be in any form like images, videos, blogs, tweets, and everything in between.
You should also definitely go ahead and use UGC for your brand’s marketing strategy and look at the results after; it will definitely help your brand grow. It will not only help you increase sales but enhance user-brand relationships through building trust and reliability for the brand.
Benefits Of User-Generated Content
Here are 5 benefits of User-Generated Content that can be highly valuable for a brand:
Boost social reach and growth
When your users post something about your brand, they are endorsing your products without any paid promotions. They convince their followers to go ahead and try the products because they like it a lot. This way, your reach expands to an audience beyond your targeted audience.
Utilizing social media for UGC generation is also a great strategy; you can organize giveaways or contests using your hashtags. You can request for photos and videos and use the content generated for your marketing touchpoints.
One thing that you should definitely remember is appreciating your user’s efforts. Make sure you reply to their posts or repost them through your account so that they feel the worth of their generated content. Acknowledging their efforts can build a better user relationship and encourage others to send in content too.
This way, your brand awareness increases; you get more followers and better engagement online.
In this generation of fake news, fake promotions and fake accounts, people are seeking for real and trustworthy content. It can be the decision-maker for a purchase.
92% find online reviews as trustworthy as personal recommendations; they definitely go ahead and check the online reviews before buying a product. UGC can be the perfect social proof people are searching for.
You can use UGC on your product pages as reviews so that people can look at your existing customers and realize how happy they are with your products. UGC will act as the social proof for the fact that your users are happy and satisfied with your products. This will automatically increase their trust for your brand, and they will be able to rely on your brand for any purchases in the future.
Every brand wants to get customer feedback so that they can improve the user experience and enhance the products according to their needs if possible. The problem here arises the method of collection; nobody wants to fill in feedback forms or give away surveys for any brand.
UGC can be the best way to obtain the information you need. It will provide you with audience insight into what consumers think about the product, pricing, packaging and even the service of the brand. You can obtain honest and unprompted reviews about the things that are important to them.
Then you can take into consideration all the reviews and accordingly make changes for better user experience and growth of the brand.
High conversion rate
There are a lot of reasons UGC is more sellable. It makes the purchase decision easier for the users, giving the brand a higher conversion rate.
UGC provides the website with a more dynamic and vibrant look with its real-life backgrounds and authenticity. It is more attractive, which engages more people to the website, and they look into the product galleries.
In today’s age, everybody wants to buy what others are using. Looking at the images and videos of other users, people want to buy those products because other users are using them also. It also gives them an idea of how it would look in real life because branded content with models is not very relatable for consumers.
All these reasons combined help to get a higher conversion rate for your brand.
UGC humanizes your brand
Most brands are still stuck to the conventional methods of marketing, using branded and promotional content for attracting the users. At present day, nobody trusts branded content as much as they trust user reviews and ratings. It is obvious that every brand will be talking positively about their brand.
UGC adds the human element to your brand when your existing users are telling your website visitors about the brand and how they like it. This way, your brand can become more relatable and accessible for your website visitors. It provides them with a direct insight into your consumer’s thoughts about your brand.
The clear take away from here is that incorporating UGC into your brand can prove to be quite beneficial for your brand. You can build a better user relationship with both existing and new users, along with more reliability and credibility for your brand.
You should create a branded hashtag right away and if you already have one, go ahead and start promoting them. You should definitely go ahead and generate UGC for your brand and use it to engage with more users.